CS Department Marketing Materials
My team was tasked to create updated marketing materials for the Computer Science Department at UNCW to better advertise the multiple majors offered under the department to prospective students: including freshman and transfer students. In the past few years, they had added new majors under the department of Computer Science. So, there was a need for modernized materials to effectively reach prospective students and communicate this larger array of majors offered. We created logos, a comprehensive pamphlet, and posters with a unified design language. My main focus was the creation of the posters which is what I have displayed here. Below is my documentation for my poster creations including rationale, inspiration, design specs, and final posters.
Skills Used
Research of current market to fuel ideas - posters related to education, tech, design
Collaboration on a team to produce a consistent design language across multimedia for a recognizable look and feel to appropriately brand the department
Innovate known motifs to appeal to a modern day audience
Example 1: applying the classic magazine “quiz” to university majors
Example 2: modifying common coding symbols/keyboard keys as design elements
Engage in iterative sessions with the client for collaboration and feedback on designs
Create in Adobe Illustrator