Process Outline

PHASE ONE: IDEATION

Meet with client to understand their needs.

Brainstorm and market research of relevant current designs including university and education materials.

Present research to fellow team members and collaborate on the direction we want to take.

Establish a unified design language of colors, tone, layout, and imagery.

PHASE TWO: INITIAL DESIGN

Create initial poster designs.

Align with team members on the design language we are following to ensure we are consistent.

Present to client for feedback.

PHASE THREE: ITERATION

Iterate on initial designs, incorporating feedback from client and any team updates.

Gather documentation of entire process, including inspiration, styling, and final designs in a presentable manner.

PHASE FOUR: DELIVER

Present final designs to clients.

Provide final documentation. Pictured below.